In addition to being a shop, Not Magic also serves as a Toronto-based creative studio for owner Danielle Leigh.

DL is an artist, designer, maker, curator, creative director, and consultant. DL is the single force behind much of Not Magic’s branding, styling, photography, graphic design, and in-house production.

Toronto Based Product Photography and Creative Studio. Not Magic Studio specializes in creating stunning styled product images for emerging designers, makers and small businesses. Beautiful images are the framework for building a thriving online brand, and Not Magic is here to help design and execute creative product photography for an underserved market.

Product | Object | Still Life Photography

Not Magic offers product styling, creative direction, and photography services. We have a bold, abstract, minimalist aesthetic that is suitable for a variety of uses.

Not Magic offers a la carte photography service packages that are perfect for:

  • Emerging artists and makers

  • Small brands and independant designers

  • Online vintage shop owners on Etsy, Depop, Instagram etc.

The process involves more than just a couple photos. I collaborate with you to create the best images possible to represent your brand. Extra services include:

  • collaborative mood board

  • small set design and development

  • prop sourcing

  • casting models that fit your brand

  • creative direction & vision development

For more information reach out to DL at