A portion of the painting that guides the brand's visual identity

A portion of the painting that guides the brand's visual identity

About Me

The Not Magic brand is a one-person project run by me, Danielle-Leigh. Please call me DL.  I am a multi-disciplinary artist/designer/maker/curator/dreamer with about a hundred project ideas constantly running through my head. Currently, I am creating wearable art in the form of jewelry and clothing.

My mission is to bring beauty into the world and to help more people experience the joy of shopping mindfully.

About Us

First of all, the name Not Magic references a Charles Eames quote, "Art resides in the quality of doing, process is not magic."

Not Magic is about art, it’s about beauty, good design, sustainability, mindfulness, simplicity, minimalism and boldness. It’s about colour and texture and about how a good object can elevate your life. I design with these principles in mind, and I hope you will shop with these principles in mind.

To see what's inspiring Not Magic lately, find us on Instagram and Pinterest

 

 

 An exceptionally bright photo of DL wearing the Dancer earrings in Coal.

An exceptionally bright photo of DL wearing the Dancer earrings in Coal.