The Not Magic brand is a one-person project run by me, Danielle-Leigh. Please call me DL. I am a multi-disciplinary artist/designer/maker/curator/dreamer with about a hundred project ideas constantly running through my head. Currently, I am creating wearable art in the form of jewelry and clothing.
My mission is to bring beauty into the world and to help more people experience the joy of shopping mindfully.
First of all, the name Not Magic references a Charles Eames quote, "Art resides in the quality of doing, process is not magic."
Not Magic is about art, it’s about beauty, good design, sustainability, mindfulness, simplicity, minimalism and boldness. It’s about colour and texture and about how a good object can elevate your life. I design with these principles in mind, and I hope you will shop with these principles in mind.